Kaya was founded on 1st August with a simple but powerful belief, financial education should be accessible, engaging, and judgment-free, from a young age.

The idea for KAYA began when it became clear that financial literacy was not being taught in schools in a practical or approachable way.

Many young people grow up without understanding how money really works, not because they aren’t capable, but because they were never given the space to learn it early, openly, or without fear.

For many, finance only appears later in life, through stress, mistakes, or consequences.

KAYA was created to change that narrative.

We believe that when children and young adults are introduced to financial concepts early, through play, conversation, and real-life scenarios, they grow up confident, curious, and unafraid to talk about money.

Finance should not feel intimidating or exclusive.

It should be a safe space where questions are welcomed, mistakes are part of learning, and conversations are free from judgment.

That belief led to the creation of KAYA, a financial literacy card game designed to make learning about money fun, practical, and relatable for all ages.

In recognition of its mission and impact, KAYA was awarded a grant from McKinsey & Company under the Young Leaders Accelerator (YLA) Program, supporting our vision to build a more financially confident generation.

Today, KAYA is more than just a game.

It’s a movement to normalize conversations about money and empower people to build confidence around finance, from a young age.

Because when finance is learned early, confidence lasts a lifetime.